Monday, April 17, 2017
Not all products or services are created equal in terms of the strategy you use to sell them. And, not all customers are created equal, in terms of how sophisticated they are about your product line and how much they may need your product or service.
What's more, selling into different levels of an organization often requires different types of selling techniques, in order to get customers' attention. Below, I've summarized the three most typical selling techniques used today.
Wednesday, March 29, 2017
Despite the rush in every academic institution to offer more courses on entrepreneurship, I still haven’t found it to be something you can learn in school. Of course, you can pick up the basic principles this way, but the problem is that the practical rules for success are changing so fast that no academic can keep up. The best thing you can learn in school is how to learn.
The successful entrepreneurs I have met and worked with over the years all seem to share that passion for learning, and they see rapid market change not as a problem, but as an opportunity for them to move ahead of the crowd in changing the world. Making big money is usually the last thing on their mind, and most are happy living on Ramen noodles in a sparse apartment.
From a practical standpoint, there are many ways to learn about business change, and the opportunities that may spring up at any moment. Here are six steps that every aspiring entrepreneur should take full advantage of:
Monday, March 6, 2017
How much should you spend on a logo?
I recently asked a friend that owns a branding agency this very question, just to gauge a reaction, and his response was, "how much does it cost to build a house?" Clearly there's a bit of "wise guy" in such a retort, but the reality is he's correct. A logo can cost as little as $5 or upwards of half a million dollars through a top-of-the-line, full-blown branding and marketing agency.
So where should you and your logo pursuits fall in this enormous span of financial resources?